women

Want to impress your lady love? Then dress yourself in red, as a new study has claimed women find the colour more appealing.

Red is known to increase the compatibility of women to men and has also been shown to enhance performance in sport.

But this is the first time German researchers have found that it works with men too as women find men more sexy when they are dressed in red than any other colour.

“Red is typically thought of as a sexy colour for women only,” said lead researcher Andrew Elliot at the University of Rochester and University of Munich.

“Our findings suggest that the link between red and sex also applies to men,” he was quoted by the Telegraph as saying.

For their study, the researchers asked a team of 25 men and 32 women to briefly look at a black-and-white photo of a man in a polo shirt, surrounded by a red or white background.