Apple barely missed making the list of the 10 most well-liked in the US, says marketing research firm YouGov BrandIndex, according to Business Insider.
YouGov BrandIndex interviews 5,000 people each weekday from a representative US population sample about brands’ consumer perception. This list is the result of more than 1.2 million interviews in 2012, it says.
Let’s take a look at best brands of 2012.
Business: Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is one of the fastest growing franchises in the world with 37,881 restaurants in 98 countries and territories as of November 7, 2012.
Overall rank: 1
Business: Cheerios is a brand of breakfast cereal by General Mills introduced on May 1, 1941, originally named CheeriOats. The name was changed to Cheerios in 1945 because of a trade name dispute with Quaker Oats. The name fit the ‘O’ shape of the cereal pieces.
Overall rank: 3
Business: It is a US-based international satellite and cable TV channel owned by A&E Television Networks. It originally broadcast documentary programmes and historical fiction series. However since 2008, it has mostly broadcast a variety of scripted reality television series and other non-history-related content.
Overall rank: 4
Business: Ford is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903.
Overall rank: 6
Business: Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart.
Overall rank: 7
Business: It is a series of e-book readers produced by Amazon.com. Amazon Kindle devices enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media via wireless networking.
Overall rank: 8
Business: YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Overall rank: 9
Business: Google is an American multinational corporation that provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies.
Overall rank: 10
Business: Apple is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and personal computers.
Overall rank: 11
Business: Walgreen is the largest drug retailing chain in the United States. As of January 31, 2012, the company operates 8,300 stores in all 50 states, the District of Columbia, Puerto Rico, and Guam. It was founded in Chicago, Illinois, in 1901. Walgreens’ headquarters are in the Chicago suburb of Deerfield.
Overall rank: 13
Business: Discovery Channel is an American satellite and cable specialty channel (also delivered via IPTV, terrestrial television and internet television in other parts of the world), founded by John Hendricks and distributed by Discovery Communications.
Overall rank: 14
Business: Olive Garden is an American casual dining restaurant chain specialising in Italian-American cuisine. It is a subsidiary of Darden Restaurants, which is headquartered in un-incorporated Orange County, Florida, near Orlando.
Olive Garden operates more than 750 locations globally.
Overall rank: 15
Business: The iPad is a line of tablet computers designed and marketed by Apple, which runs on Apple’s iOS operating system. The first iPad was released on April 3, 2010; the most recent iPad models, the fourth-generation iPad and iPad Mini, were released on November 2, 2012.
Overall rank: 16
Business: V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either eight vegetables or a mixture of vegetables and fruits. The brand is owned by the Campbell Soup Company. The original V8 got its name from the fact that it contained the juices of eight different vegetables, as well as being a reference to the V8 engine.
Overall rank: 17
Business: The Home Depot is an American retailer of home improvement and construction products and services. It operates many big-box format stores across the United States (including all 50 US states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), all 10 provinces of Canada, as well as Mexico and China.
Overall rank: 18
Business: Craftsman is a line of tools, lawn and garden equipment, and work wear controlled by Sears Holdings Corporation. The brand is owned by KCD IP, a special purpose entity created by Sears Holdings for securitisation purposes that also owns Sears house brands Kenmore and DieHard.
Overall rank: 20
Business: The iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apple’s iOS mobile operating system, known as the “iPhone OS” until mid-2010, shortly after the release of the iPad. The first iPhone was released on June 29, 2007; the most recent iPhone, the sixth-generation iPhone 5, on September 21, 2012.
Overall rank: 21
Business: Dawn is a brand of dishwashing liquid owned by Procter & Gamble. Introduced in 1972, it is the best-selling brand of dishwashing liquid in the United States.
Overall rank: 22
Business: Tide is the brand-name of a popular laundry detergent manufactured by Procter & Gamble, first marketed in its present form in 1949.
Overall rank: 23
Overall rank: 24
Business: Red Lobster is an American casual dining restaurant chain that is owned and operated by Darden Restaurants, headquartered in Orlando, Florida. The company also has operations in Canada, the United Arab Emirates, and Japan. As of May 29, 2011, there are 698 Red Lobster locations worldwide.