Anand's World - The best part of the world. » Lingerie

Holly s Gorgeous Green Bikin

Anand Patel — Wed, 13 Apr 2011 08:53:09 +0000

Holly Weber shows us how to play some games on her magic gamepad.

Eva Longoria – Lingerie Photoshoot

Anand Patel — Wed, 13 Apr 2011 08:52:15 +0000

sexy clip of Eva half naked

Fashiontv LINGERIE CONFIDENTIAL Lingerie show fashiontv

Anand Patel — Wed, 13 Apr 2011 08:52:14 +0000

Images: Sensual lingerie shows in Paris!

Anand Patel — Mon, 14 Mar 2011 11:08:31 +0000

01etam1

Here’s a look at world-famous lingerie giant Etam’s showing in the fashion capital of the world last week.Women’s intimates are a big business and French label Etam certainly drove the point home with their huge showing in Paris on January 24.Held at the opulent Grand Palais des Champs-Elys es as part of Paris Fashion Week, six lines of innerwear, swimwear and lounge wear were showcased by models as the likes of Mark Ronson, The Kills and Boy George provided live music. Check it out!To start off with we have this classic black set with sheer borders — perfection on the perfect bod!

01etam2

Old world glamour, in the way of a beehive hairdo and strings of pearls, drive the appeal of a demi bustiere and boy shorts right home.

01etam3

A blonde beauty shows off her tattoo with a striped pair of briefs and matching bra.

01etam4

Few things are as seductive as a silk robe worn over lacey lingerie — and we love this vibrant coral hue.

01etam5

Cut-away swimsuits are all the rage and this one dares you to bare with a neckline that dips right to the navel!

01etam6

Supermodel Karolina Kurkova steps out in a pink push-up and starched skirt, holding a lamb that sports the same blue ribbon around its neck as her — very cute!

01etam7

Yellow floral lace makes for a racey picture, courtesy this underwired bra and matching underwear.

01etam8

A cute dotted grey and black set is jazzed up with orange ribbons, stockings and garter belt.

01etam9

We see Karolina once more, this time in a black lace affair with striking blue satin detailing.

01etam10

Satin comes to the fore again with this mini kimono-style cover up — although in this case it’s not covering up much!

01etam11

A sheer bodysuit in delicious orange makes its presence felt on the runway.

01etam12

Kurkova wasn’t the only one carrying a lamb — seen here is another lissome lovely with a little bleater, wearing a sheer, sheen-tinged skirt over white, lace-trimmed briefs.

01etam13

A distinctly Indian-looking hottie shows off a classic black triangle bikini.

01etam14

Flirty nightwear was also on display, like this blue babydoll worn over a bra and briefs.

01etam15

Bright blue bows and a textured demi-cup ooze sensuality.

01etam16

And here’s our first glimpse of white — a cami worn over matching inners.

01etam17

Hot purple, complete with matching fringed boots, is sure to have the guys sit up and notice!

01etam18

Thigh-high stockings, garter belt, ribbons, lace — go burlesque in the bedroom!

01etam19

Got a figure worth flaunting? Have fun in the sun wearing this flowery monokini.

01etam20

The tempo switches to lingerie once again with this scalloped teal triangle set.

01etam22

A simple orange bikini with a ring holding the top together steps out next.

01etam24

This black swimsuit, held together by a strategically placed safety pin, gets a double thumbs up!

01etam25

And finally, we have this cut-away piece, which seems to bare more than a bikini probably could — strictly for the bold and beautiful!

The Victoria’s Secret Angel dolls up in white for the lingerie giant’s latest campaign.

Anand Patel — Tue, 01 Mar 2011 05:37:56 +0000

The Victoria’s Secret Angel dolls up in white for the lingerie giant’s latest campaign. Brunette bombshell Lily Aldridge is fast becoming one of the hottest names on the ramp.

lily

The Victoria’s Secret Angel, 25, is shining in her latest shoot for the intimates label, which focuses on bridal inners.

lily

Take a look! Here, Lily reclines in a set complete with veil and garter, not to mention sexy sky-high heels.

lily

Next she dons this wispy see-through babydoll with ruffled cups and a front ribbon.

lily

The leggy model peeks through a sequin-dotted veil, sporting a lace push-up bra and matching bikini briefs. Lily sizzles in an apron-style babydoll, complete with satin sash tie-up and matching bikini briefs with adjustable garters. The Victoria’s Secret Angel dolls up in white for the lingerie giant’s latest campaign. PIX: Supermodel Lily Aldridge poses in bridal lingerie!

‘Lingerie is a little more than just underwear’

Anand Patel — Tue, 22 Feb 2011 07:33:49 +0000

04lingerie1

He’s a man in a woman’s world. Meet Saurabh Dadu, CEO of India’s first exclusively online high-end lingerie store.With the launch of its operations a month ago, strapsandstrings.com has become the first Indian website of its kind to offer luxury intimates to women exclusively online.And no, it’s not run by a woman! In an interview with Saurabh Dadu, CEO, we get to know just why a lingerie set priced over Rs 7,000 is not an extravagance anymore and what it’s like Tell us a little bit about your family background and education.My family runs a 30-year-old fashion house. We are manufacturers of high-fashion women’s clothing and supply to leading designer brands across the world. I attended the University of Maryland and am an alumnus of London Business School, where I completed an advanced management programme. Once I completed my education, I became involved in the family business, which I later diversified into home furnishings. I then started retailing on the Internet in 2002-2003, marking my entry into e-commerce. Ever since, I have been running outsourced e-commerce services for several top American and European online retailers. Some of our major clients figure in the Fortune 500 list.

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Were you always interested in women’s fashion? What made you zero in on the lingerie industry, especially in India?I come from a women’s fashion clothing background and experienced working with some of the most successful fashion brands in the world. While there were abundant players in premium and luxury clothing in India, there was no major player in the premium and luxury category of women’s intimate apparel. Most women who desired to own luxury lingerie had to shop for it abroad. This was the perfect opportunity to plug some of the world’s leading lingerie brands into one of the fastest growing economies of the world.

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How did you come up with a business plan?While my business required me to travel abroad quite often, I was frequently asked by my girlfriends to bring them back some lingerie. This was, of course, because they could not buy such products in India. Using my years of e-commerce experience, we found that it was the right first step to start retailing on the Internet. The idea of being a multi-brand outlet and not a mono-brand came from the fact that no one brand can meet all the needs and the demands of our customers.

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Did you face any unexpected obstacles while moving ahead with you venture? If so, can you tell us what they were and how you overcame them?The larger obstacle was really getting the right infrastructure in place, with regards to getting the right products in at the right time, managing the inventory and ensuring the goods are delivered to the majority of customers within one business day.

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What made you decide to move into online shopping instead of retailing at a store?Customers who desire to own premium and luxury lingerie and who have the purchasing power are no longer restricted to Delhi and Mumbai alone. Going online gives customers access to our products across geographies. Also, since we currently have more than 600 products, and will be adding hundreds more very soon, the size of retail space we would have required in future would not have been feasible. The cost of real estate space in India would have driven the prices of our products higher. The lingerie we sell is the most expensive you will get in India; adding another 20-30 percent to the pricing, I am not sure how the customers would react. And men who want to buy lingerie as a gift for their partners usually feel shy buying it in a physical store — we give them an opportunity to shop for lingerie from the privacy of their homes, giving us access to an even larger customer base.

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Don’t you think that when it comes to lingerie in particular, women are more likely to visit a store so they can try on the product to see how well it fits before a purchase? That has been a traditional belief. However, if you look at the trends worldwide, the largest fashion retailer on the Internet is a lingerie website. With our flexible return and exchange policies (seven-day refund and 14-day exchange), we allow customers to try the products in the privacy of their homes without waiting in fitting room queues. However, we believe that to be a successful retailer, one must have a multi-channel strategy. We will be making our physical presence felt in 2011 at select luxury boutiques in major Indian cities.

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The price range of strapsandstrings.com is on the higher side — most products are for more than Rs 2,000 and a majority cost more than Rs 4,000. Do you think the modern Indian woman will be inclined to spend so much on innerwear, especially since world-famous high-street lingerie brands are now easily available at local malls for cheaper? The brands we retail are far superior to what is currently available in India, so it would be a rather unfair comparison. Our prices are comparable to what these brands sell at in their home markets in Europe and the US. Most of the international fashion brands who retail in India are priced higher than their home markets. We have taken special steps to ensure we do not sell higher than the prices abroad.

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You’re obviously targeting high-end clientele — why not the average Indian woman? It seems likely that strapsandstrings could get a lot more traction from smaller Indian towns where quality lingerie is not easily available, but won’t the pricing serve to discourage them? The Indian upper middle class has grown substantially over the years, and there is a big market for luxury lingerie in most Indian cities. Though most luxury products are targeted at the high end of society, we do carry some premium brands like Ed Hardy, Implicite by Simone Perele, Bonbon and Blush which are priced in the range of Rs 1,800- 3,000. We have seen from our experience that the upper end of the Indian middle class is able to afford these garments. Not operating in the sub-premium segment was a deliberate decision, as there are already options available for that segment in India.

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What kind of response has strapsandstrings received so far? While it is a new website, has the response matched up to your expectations? We normally get about 1,000 visitors a day on our website. The sales numbers are in tune with what we had expected. Given that we operate in a very niche market and have not started advertising and marketing our website yet, we find these numbers very encouraging. More than the numbers, the compliments we get from our customers on our products and services are overwhelming.

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What does it feel like to be a man running a business that targets only female customers? Other than the fact that lingerie shoots are quite exciting, there is a downside to it. Being a man, our customers are not very comfortable discussing their products and lingerie needs directly with me, which is a little put off. Initially it took me some time to learn about the fits of the bras and panties, but I think I am getting there. Also, to clarify, all our consumers are females, but a lot of our customers are men.

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We notice you’ve included a gentleman’s guide to buying lingerie on your website…how clued in do you think the average Indian male is to buying inners for his partner? We get more than half of our sales (in terms of number of orders) from men. I think that should answer the question. What are your future plans? Where do you see strapsandstrings five years from now? Moving into the new year we will have a physical presence in two-three cities. In the next five years, our portfolio of products will include a lot more than lingerie, swimwear and sleepwear. We also expect that the market will mature by then, for us to introduce super-luxury brands in lingerie and swimwear. In the next one or two years we will also start international deliveries.

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Can you list a few things women should know about their lingerie and what mistakes they commonly make while purchasing it?

Sexy bikini girls Alyssa Miller is in Intimissimi lingerie,very hot sexy looks

Anand Patel — Tue, 08 Feb 2011 13:58:43 +0000

Alyssa-Miller-main

We do worry that we might sometimes give you the impression that Victoria’s Secret is the only lingerie brand in the world. Every now and then we mention Jade Ewen for Ultimo or Bar Refaeli for Passionata, but generally it’s all about Victoria and her Angels. Well, today we’re throwing another name in to the mix. The name of Alyssa Miller.

Alyssa-Miller-blue-lingerie

Alyssa is here modelling Intimissimi lingerie. We’re not sure if someone just decided on coming up with a tongue twister of a name as part of a marketing campaign, or just threw parts of different words together or what, but we think we’ve spelt it right. We even did a Google translate to make sure we’re not degrading the Italian language and everything, but nope, it means nothing.

Alyssa-Miller-pink-lingerie

So it looks like to appease us they have enlisted the help of Alyssa to make us forget what the name even is:

AdTech Ad
Alyssa Miller is in Intimissimi lingerie

Posted by Chris Medland, 08 February 2011 | 0
Alyssa Miller is in Intimissimi lingerie

Forget the name, remember the face. And the rest

We do worry that on FHM.com we might sometimes give you the impression that Victoria’s Secret is the only lingerie brand in the world. Every now and then we mention Jade Ewen for Ultimo or Bar Refaeli for Passionata, but generally it’s all about Victoria and her Angels. Well, today we’re throwing another name in to the mix. The name of Alyssa Miller.

So it looks like to appease us they have enlisted the help of Alyssa to make us forget what the name even is:

Alyssa Miller in pink lingerie
Someone’s definitely chipped the paint there…

Yup, worked on us. We’re happy, your company can be called whatever the hell it wants, if it’s got Alyssa modelling lingerie somewhere on its website then you’re on to a winner. They’d probably like us to remember the name, but that’s not how our mind works, we’ll only remember hers.

Now, is it just us or is there a little bit of Adriana Lima in Alyssa? There’s definitely something there…it’s another genius business decision: “We can’t afford Adriana Lima, so find me a look-a-like, but don’t make it too obvious. Get me a Simon Cowell one too, I need someone to hand me my coat every time I leave my house.” Well you would too if you could.

Buying lingerie can be more complicated than deciding on the menu for dinner.Getting the right size that flatters your body type can be such a challenge.

Anand Patel — Mon, 07 Feb 2011 12:43:13 +0000

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Buying lingerie can be more complicated than deciding on the menu for dinner! Looking for the right size and sexy inners that flatter your body type can be such a challenge! That’s why we spoke to these experts who tell you what to keep in mind while buying lingerie

Curvy

You have a fuller bosom and a round bottom. Lucky, aren’t you? Just the kind of a body men love and women envy. But sometimes, it can be a tough job trying to make them appear a size smaller.

“Women with big boobs should go for bras with demi-cups with under wire and have broader straps for better support,” says Mumbai-based stylist Pria Agni. But these needn’t be boring anymore. You can opt for pretty floral prints with lace borders. “Corseted bras or corsets with inbuilt bras work well under evening wear,” says Mumbai-based designer Riddhi of mapxencaRS.

“Plumper women should opt for panties that are like boxer shorts or briefs or bikinis,” Riddhi says. Boxer shorts offer you great support and will make your bottom appear toned in a dress/skirt. “Bikinis make your legs look longer,” says Pria. Delicate details like embroidery and bows look beautiful on your curves. But, you might want to stay away from lace on your underpants if you have a relatively bigger bottom.

Petite

You already know what a blessing padded bras are. What you don’t is that you can experiment with any kind of fabric, colours and with prints. “Small busted women are the luckiest as they have a lot to choose from- functional or kinky,” says Pria.

They can also opt for padded brad with a plunging neckline. These give you cleavage in an instant. Triangle-shaped cups will make small breasts look fuller too. But, small-chested women should stay away from conical bras as they will never flatter a petite frame. Those with small bottoms can experiment with different styles, fabrics and prints in underpants too. However, a bikini or hipster cut will look the best.

lean

Lean

Lean women probably are the luckiest. “They can opt for a normal bra with under wire if they want to look their regular size and opt for a padded one to look fuller,” says Pria. Average sized women have a lot to choose from too from satin and lace to kinky and fun bras in velvet. The same holds true for panties, she says. Boy shorts look best if you are tall and have toned legs.

Pria Agni gives us more tips to keep in mind while picking lingerie
Always make sure you pick the right size. And shop for new lingerie if you put on weight. You don’t want the straps to cut through your skin and give you rashes and cuts nor do you want that bikini line showing because it is a size smaller, do you?

Buy lingerie for yourself. Don’t just buy anything thinking ‘it won’t be seen’. Lingerie is as important as your outfit itself and is something that makes you feel feminine and good about yourself. So go ahead and indulge in a pair you’ll love to see yourself in!

Go ahead, find your style and flaunt you body in the right pair. You will look great in anything you wear!

Here’s a look at world-famous lingerie giant Etam’s showing in the fashion capital of the world last week: Sensual lingerie shows in Paris!

Anand Patel — Thu, 03 Feb 2011 05:33:30 +0000

black bra

Old world glamour, in the way of a beehive hairdo and strings of pearls, drive the appeal of a demi bustiere and boy shorts right home.

A blonde beauty shows off her tattoo with a striped pair of briefs and matching bra.

orange spicy bra set

Few things are as seductive as a silk robe worn over lacey lingerie — and we love this vibrant coral hue.

01etam5

Cut-away swimsuits are all the rage and this one dares you to bare with a neckline that dips right to the navel!

starched skirt

Supermodel Karolina Kurkova steps out in a pink push-up and starched skirt, holding a lamb that sports the same blue ribbon around its neck as her — very cute!

Yellow floral lace bra, panty

Yellow floral lace makes for a racey picture, courtesy this underwired bra and matching underwear.

dotted grey bra

A cute dotted grey and black set is jazzed up with orange ribbons, stockings and garter belt.

black lace bra

We see Karolina once more, this time in a black lace affair with striking blue satin detailing.

mini kimono

Satin comes to the fore again with this mini kimono-style cover up — although in this case it’s not covering up much!

bodysuit in delicious orange

A sheer bodysuit in delicious orange makes its presence felt on the runway.

skirt over white

A distinctly Indian-looking hottie shows off a classic black triangle bikini.

: Flirty nightwear

Flirty nightwear

Flirty nightwear was also on display, like this blue babydoll worn over a bra and briefs.

demi-cup ooze

Bright blue bows and a textured demi-cup ooze sensuality.

glimpse of white

And here’s our first glimpse of white — a cami worn over matching inners.

Hot purple

Hot purple, complete with matching fringed boots, is sure to have the guys sit up and notice!

Thigh-high stockings

Thigh-high stockings, garter belt, ribbons, lace — go burlesque in the bedroom!

flowery monokini

Got a figure worth flaunting? Have fun in the sun wearing this flowery monokini.

tempo switches

The tempo switches to lingerie once again with this scalloped teal triangle set.

This green swimsuit, held together by a strategically placed safety pin, gets a double thumbs up!

And finally, we have this cut-away piece, which seems to bare more than a bikini probably could — strictly for the bold and beautiful!

sexy girl bra

Emily Scott is an Australian commercial, lingerie and glamour,sexy,hot,very very hotty,sexiest model

Anand Patel — Tue, 23 Nov 2010 14:28:38 +0000

Emily Scott (born 1984, The Gold Coast, Queensland) is an Australian commercial, lingerie and glamour model. A graduate of the University of Queensland Scott holds a Bachelor of Arts degree in design. Scott is most recognisable from her appearances in the visuals of Robbie Williams’ spring 2006 tour, she appeared in a specially filmed remake of the notorious Rock DJ video clip, and was, for a period, the face of Lipton Ice Tea. In 2006, she participated in the ITV reality series Love Island….