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The return of Amitabh Bachchan as host of Kaun Banega Crorepati (KBC 4) has worked wonders for Sony Entertainment television (Sony TV) as the launch episode on Monday generated peak ratings (TVR) of 6.7 and an average show ratings of 5. This was the highest ratings for a Sony TV show in the Hindi general entertainment channel (GEC) genre in recent times. Also, it was the highest first-episode ratings for any reality show aired on Hindi GEC this year, as per data provided by the overnight television ratings agency aMap. According to aMap data, the launch episode of KBC-4 almost tripled the reach of Sony TV on Monday as over 16 million viewers tuned in to watch the cult quiz show that first aired in year 2000 on Star Plus.

However, KBC 3 hosted by Shah Rukh Khan had a better first-episode ratings of 5.3 in January 2007 says the aMap data. The television industry now awaits the ratings from TAM Media, which will be released in the next few days.

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