Here’s a look at world-famous lingerie giant Etam’s showing in the fashion capital of the world last week.Women’s intimates are a big business and French label Etam certainly drove the point home with their huge showing in Paris on January 24.Held at the opulent Grand Palais des Champs-Elys es as part of Paris Fashion Week, six lines of innerwear, swimwear and lounge wear were showcased by models as the likes of Mark Ronson, The Kills and Boy George provided live music. Check it out!To start off with we have this classic black set with sheer borders — perfection on the perfect bod!
Old world glamour, in the way of a beehive hairdo and strings of pearls, drive the appeal of a demi bustiere and boy shorts right home.
A blonde beauty shows off her tattoo with a striped pair of briefs and matching bra.
Few things are as seductive as a silk robe worn over lacey lingerie — and we love this vibrant coral hue.
Cut-away swimsuits are all the rage and this one dares you to bare with a neckline that dips right to the navel!
Supermodel Karolina Kurkova steps out in a pink push-up and starched skirt, holding a lamb that sports the same blue ribbon around its neck as her — very cute!
Yellow floral lace makes for a racey picture, courtesy this underwired bra and matching underwear.
A cute dotted grey and black set is jazzed up with orange ribbons, stockings and garter belt.
We see Karolina once more, this time in a black lace affair with striking blue satin detailing.
Satin comes to the fore again with this mini kimono-style cover up — although in this case it’s not covering up much!
A sheer bodysuit in delicious orange makes its presence felt on the runway.
Kurkova wasn’t the only one carrying a lamb — seen here is another lissome lovely with a little bleater, wearing a sheer, sheen-tinged skirt over white, lace-trimmed briefs.
A distinctly Indian-looking hottie shows off a classic black triangle bikini.
Flirty nightwear was also on display, like this blue babydoll worn over a bra and briefs.
Bright blue bows and a textured demi-cup ooze sensuality.
And here’s our first glimpse of white — a cami worn over matching inners.
Hot purple, complete with matching fringed boots, is sure to have the guys sit up and notice!
Thigh-high stockings, garter belt, ribbons, lace — go burlesque in the bedroom!
Got a figure worth flaunting? Have fun in the sun wearing this flowery monokini.
The tempo switches to lingerie once again with this scalloped teal triangle set.
A simple orange bikini with a ring holding the top together steps out next.
This black swimsuit, held together by a strategically placed safety pin, gets a double thumbs up!
And finally, we have this cut-away piece, which seems to bare more than a bikini probably could — strictly for the bold and beautiful!